Power Of Open Communication & Continuous Learning

Sooraj Balakrishnan, Associate Director & Head of Marketing, Acer India, shares his insights on how leaders can foster a culture of collaboration, trust, and high performance within teams. According to him, leaders can achieve this by communicating openly and transparently, sharing both successes and challenges and actively seeking input from all team members. By setting clear expectations and providing the necessary resources and support, leaders empower their teams to take ownership of their work and strive for excellence.

Balakrishnan underscores the importance of recognising and celebrating achievements, which further motivates the team and reinforces a sense of collective accomplishment. Additionally, fostering opportunities for professional development and continuous learning helps team members grow, adapt and remain engaged.

In a challenging situation, Balakrishnan led the launch of Acer India’s D2C website during the Covid-19 pandemic, which became the largest online store for Acer in APAC and the second largest worldwide within two years. To address the challenges, he implemented a modern CRM system, conducted surveys and gathered feedback and introduced robust analytics to optimise marketing strategies. By utilising cost-effective digital marketing and adopting an agile methodology, the team was able to adapt to challenges swiftly, ensuring a successful launch and sustained growth.

Balakrishnan believes that technology is essential for enhancing productivity and efficiency in teams and organisations. He suggests leveraging communication and collaboration tools, project management software, automation tools, cloud-based solutions, advanced data analytics and AI-driven chatbots to create a more dynamic, efficient and productive work environment.

To ensure that the team remains agile and adaptable in the face of technological advancements and industry changes, Balakrishnan recommends nurturing a culture of continuous learning, encouraging team members to engage in ongoing professional development. He also suggests regularly revisiting and refining processes and workflows, facilitating open communication and feedback mechanisms, and fostering a mindset of flexibility and innovation. By prioritising learning, communication, and adaptability, leaders can effectively guide their teams through technological advancements and industry transformations.

Balakrishnan says that fostering a mindset of flexibility and innovation encourages the team to embrace change proactively. Additionally, implementing agile methodologies such as iterative project management and frequent stand-up meetings keeps the team responsive to evolving priorities and challenges. By prioritising learning, communication, and adaptability, leaders can effectively guide their teams through technological advancements and industry transformations.