How InCred Views The Issue Of Peer Recognition Impact, Through Evaluating Its Effectiveness?

"The impact of high versus low peer recognition on retention rates is more closely correlated with the nature of the department or job role than with the peer recognition program itself," kamlesh Dangi

Peer recognition has emerged as a powerful driver of workplace engagement, morale, and productivity in today's collaborative environments. Kamlesh Dangi, Group Head - Human Resources, InCred, explains how this practice influences employee dynamics by evaluating its effectiveness. Peer recognition goes beyond traditional top-down acknowledgment, fostering a culture where employees feel valued by their colleagues, promoting mutual respect, and enhancing team cohesion. This evaluation explores the tangible and intangible benefits of peer recognition, from boosting individual performance to strengthening organizational culture, providing insights into how this approach contributes to both employee satisfaction and business outcomes. 

1. How does structured peer recognition impact overall employee satisfaction and morale? What specific metrics can be used to measure the effectiveness of peer recognition programs on retention rates?
Man is a social animal: Aristotle.
Recognition is a fundamental human need that helps individuals feel valued and appreciated, and this is equally true in the workplace. Peer recognition programs are designed to create opportunities for colleagues to acknowledge the excellent work of fellow team members. This boosts morale, increases happiness, and leads to better engagement, as employees become more motivated and invested in their work. Peer recognition fosters stronger relationships, enhances teamwork, creates a positive atmosphere, and promotes efficiency.


A well-implemented peer recognition program fosters a culture where expressions of gratitude and acknowledgment of commendable work are immediate. New joiners who receive peer recognition within their first six months or during probation tend to stay longer, reducing early attrition. A longitudinal study of employees consistently recognized by peers over time may reveal higher retention rates. According to a Gallup study, 45% well-recognized employees are 45% less likely to have turned over two years late. Differences in Net Promoter Scores before and after implementing peer recognition directly indicate higher retention rates among those who were recognized. 


2. Are there noticeable differences in retention rates between teams or departments with high engagement in peer recognition versus those with low engagement?
Different departments have a variety of intrinsic and extrinsic motivators that influence retention rates through peer recognition programs. Additionally, various market forces and talent supply-demand dynamics impact retention rates across departments. Therefore, isolating a single factor responsible for retention is always challenging.


The impact of high versus low peer recognition on retention rates is more closely correlated with the nature of the department or job role than with the peer recognition program itself. This is because motivators and hygiene factors vary across departments and job roles, directly affecting retention rates. For example, in technical departments like Engineering, Technology, or Analytics, peer recognition fosters an environment of appreciation, collaboration, and learning across diverse domains. High engagement in a peer recognition program may lead to improved retention rates when combined with faster career growth and attractive bonuses.


In the Customer Service team, peer recognition is encouraged to build a supportive team environment where employees thank each other for assistance and teamwork. Here, high peer recognition has a direct positive impact on retention rates. Sales teams often recognize top performers through incentives, awards, and certificates. As a result, retention rates may remain high regardless of the level of peer recognition.


3.    How does the frequency of peer recognition correlate with job satisfaction and retention rates?
Recognition is most effective when given instantly, as the likelihood of reinforcing behaviour is highest without delay. Rather than asking, 'Is your recognition process frequent enough?' it is essential to ask, 'Is your recognition process instantaneous?' This, however, is easier said than done. In transactional analysis terms, individuals in the workplace often engage their 'critical parent' ego state, so offering appreciation or recognition requires a conscious effort. Consistent communication, training, and being part of an appreciative organisational culture make the recognition process both genuine and immediate. 


In such a scenario:
⦁    A well-designed peer recognition program creates consistent opportunities for employees to give and receive recognition throughout the year.
⦁    This also enhances psychological safety in the workplace (based on Maslow’s Hierarchy of Needs), where stronger employee connections create a safe environment for taking risks and fostering innovation.
⦁    When a peer recognition program is closely aligned with company objectives, both the giver and receiver feel more connected to the company vision, thereby increasing their satisfaction and engagement levels. 


4.    What challenges or limitations have employees experienced with structured peer recognition, and how might these impact its effectiveness?
Many factors can influence employees' adoption of a structured peer recognition program:
⦁    Peers may have limited ability to recognize positive behaviours that contribute to individual or team performance. The program may be underutilised if employees lack the skills to observe these behaviours or understand the importance of work outcomes.
⦁    In an organisational culture that celebrates individual achievements or glory more than team success, competitive spirit among team members may deter employees from formally appreciating colleagues.
⦁    If the peer recognition program is not well-branded and embraced, it may lose effectiveness, making recognition less aspirational for the recipient.
⦁    A peer recognition program will not succeed if it feels like just another task for employees. Using a digital platform that is easy and enjoyable can help enhance its value.
⦁    Inherent biases can also limit the program's effectiveness. For example, you may be more inclined to recognize someone who shares your personality, style, or opinions, or who is more visible or vocal within the team. Alternatively, you might be more likely to recognize someone who may be useful to you in the future.
⦁    If peer recognition is overly tied to material rewards, the focus may shift from genuine appreciation to material gains, potentially undermining the program’s purpose.

5.    To what extent do employees believe that peer recognition programs influence their professional growth and value within the company?
While an employee's professional growth and value within a company depend on many factors, peer recognition programs certainly influence the pace of growth and enhance the employee’s value in the workplace. For the recipient, peer recognition can build confidence, as reinforced behaviours increase the probability of future success. 
Peer recognition fosters a healthy work environment where professional growth thrives. Recognition leaderboards or dashboards shared with management help employees carve out a distinct identity within the organisation. Similarly, positive word-of-mouth builds brand recognition, and consistent inclusion in the peer recognition program enhances an individual’s brand value, supporting their pursuit of key roles or leadership positions.
The areas in which peers recognize an employee also help management identify additional competencies that may not be evident in routine work. For example, an employee who receives multiple recognitions for training and mentoring efforts might be considered for an additional role as a Subject Matter Expert.


6.    How can companies ensure that peer recognition programs are inclusive and prevent favouritism or bias?
One reason why companies may find it difficult to initiate peer recognition is the inadvertent / conscious bias or favouritism that creeps up in adoption of the program. The biases may affect how employees perceive credibility and fairness of the program.
⦁    All key stake holders must review the program objective to provide varied perspectives and to minimise department level assumptions & biases.
⦁    All employees must be clearly communicated on the objective, guidelines, and criteria to recognize their peers.
⦁    Citations should be made mandatory to help the receiver know specific work contributions for the recognition.
⦁    Periodic reviews of the program must be conducted to understand:
⦁     If there is any under or over usage of the recognitions
⦁    Whether data indicates a credit exchange between colleagues for no impactful work
⦁    If cross functionals or team project recognitions are happening, otherwise the objective of promoting collaboration gets lost.
⦁    Trend in preference of manager or team to abstain from or frequently recognize certain individuals indicating favouritism.
⦁    The kind of skills or competencies that are widely recognized in the company. This will help re-visit the core competencies of the role.
⦁    Whether any high performing employee is consistently omitted by the peers due to introverted nature or cultural differences.


7.    What role does peer recognition play in employees’ decisions to stay with or leave the company?
An employee’s decision to stay with or leave a company is influenced by several factors, many of which may be external to the organisation. However, an effective peer recognition program can delay an employee's decision to exit or create a positive experience that generates favourable word of mouth after they leave.
Encouraging employees to commend their peers for excellent work boosts team spirit and can help counteract the negative impacts of office politics and unhealthy competition—one of the primary reasons for attrition in organisations. Recognition in general, and peer recognition in particular, plays a crucial role in shaping the employee experience, which triggers a series of positive chain reactions throughout the employee life cycle. When new hires find themselves in an appreciative culture, they are likely to invest more effort in their roles, reducing early attrition.
Mid-career employees, too, tend to prefer company cultures that value their contributions and efforts. As a result, they are more likely to stay with companies that have effective peer recognition programs.
At InCred, retention rate has improved by 10% post implementation of the peer recognition program.


8.    How might peer recognition programs be improved to better support employee satisfaction and reduce turnover rates?
⦁    When formulating a peer recognition program, it's important to tie its objective to values and ethos of the company. This helps employees to attribute the recognition directly to the company's success. 
⦁    Encouraging employees to give SMART recognitions – Specific, Meaningful, Authentic, Relevant & Time bound
⦁    A fast and easy to use digital platform creates a fun experience for the employees to receive instant gratification via peer recognition for a good job done. Recognition badges on digital platforms have revolutionised how peer-to-peer appreciation is expressed and celebrated! 
Our Peer Recognition program – InCred Premier League is on the HRMS platform which is easy to use and widely adopted.
⦁    Moderation of the peer recognition program with respect to recognition citations, execution method, redemption of credits etc should be facilitated by HR.
⦁    Sharing survey results and feedback with the employees via focussed group discussions or global communication will help the employee to appreciate the importance & effectiveness of the peer recognition program.
⦁    Training employees on how to identify an extra mile effort or outcome, write a recognition citation, exhibit teamwork etc. will make them embrace the program which enhances their own people skills.
⦁    To ensure only meaningful work contributions are recognized, employees must be given a limited number of recognition opportunities and categories.
⦁    It is also important to periodically audit the program to check how ‘real & instantaneous’ the program is and of course correct, as it may tend to drift away.
⦁    While it is important to decisively and visibly deal with program misuse, an outlook of greater good ensures sustaining such efforts.

 

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sugandh bahl

BW Reporters The author is working as Sr Correspondent with BW Businessworld and BW People

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