Wagh Bakri Tea Appoints Sanjay Singhal As CEO

Sanjay Singhal, former chief operating officer (COO) at ITC, has been appointed as the chief executive officer (CEO) of Wagh Bakri Tea Group. Singhal played a crucial role in ITC's dairy and beverages sector.

In his announcement on 15 August, Singhal stated, “On the auspicious occasion of our 78th Independence Day…happy to announce my new home. a 132-year young, proudly Indian brand in a proudly Indian category… the father of our nation, Mahatma Gandhiji personally inspired the promoters to move back from South Africa to start the business…always for indian consumer and brands. I’m starting a new position as Chief Executive Officer at Wagh Bakri Tea Group!”

Singhal's career began at Lakme Lever, and he has since held prominent roles at Hindustan Unilever, Yum! Restaurants International, GE Capital, Aditya Birla Capital, and Dabur India. At Aditya Birla Group, he served as CMO, overseeing marketing and public relations for Birla Sun Life Mutual Fund. As the marketing head for Foods at Dabur India, Singhal managed a significant portfolio, including brands such as Real, Hajmola, and Honey, with P&L responsibility for a business valued at approximately Rs 2000 Crore (320 million USD).

His expertise also extends to process improvements in marketing, M&A discussions, and regulatory affairs. Prior to his role at Dabur, Singhal was responsible for the skincare business at the company.