Newly appointed Starbucks CEO Brian Niccol will not be required to relocate to Seattle to work from the company’s headquarters. Instead, Niccol will primarily work from his California residence and use the company jet to travel to Seattle three times a week, according to details revealed in an SEC filing. The filing disclosed that Niccol’s annual base salary is $1.6 million.
This arrangement has sparked criticism, with many calling it an example of corporate hypocrisy, particularly given Starbucks' recent push towards sustainability, such as introducing paper straws to reduce single-use plastics. Critics argue that the environmental impact of Niccol’s frequent flights contradicts the company’s commitment to reducing its carbon footprint.
Despite working remotely, Niccol is expected to adhere to Starbucks’ hybrid work policy. A company spokesperson clarified that Niccol will spend most of his time in the Seattle office or visiting various company locations worldwide. However, the use of the corporate jet for his commute has raised concerns about the message it sends regarding the company's environmental initiatives.
CNBC reported that the commute from Niccol's residence to Starbucks' headquarters in Seattle covers approximately 1,000 miles (around 1,600 km). As Starbucks CEO, Niccol will have access to the company’s aircraft for this commute. According to a company spokesperson, Niccol is expected to be in the Seattle office at least three times a week, adhering to Starbucks’ hybrid work policy.