Prioritising Personalised Engagement & Retention Strategies

Aparna Madireddi, Senior Manager of HR- Leading Employee Experience at Providence Global Center, reflects on her career journey and imparts valuable advice to budding professionals in the HR industry. She believes in encouraging young talents to embrace diverse opportunities and explore uncharted territories. Drawing from her own experience, she emphasises the importance of building depth in a specific function while concurrently gaining a variety of experiences to develop a well-rounded career.

Reflecting on her journey, Madireddi acknowledges the moments of uncertainty when she questioned herself whether she was on the right path or if she should follow the traditional route. However, she suggests that regardless of the choices one makes, every experience contributes to personal and professional growth. Her advice resonates with aspiring HR professionals, urging them to seize every opportunity and welcome diverse experiences.

When addressing the critical issue of employee engagement and retention, Madireddi, who leads the employee experience function at her organisation, highlights the shifting expectations of employees post-COVID. Organisations are actively adapting to these changes by prioritising progressive and personalised experiences. She emphasises the significance of making employees feel valued and engaged, as this, in turn, contributes to their retention within the organisation.

Providence Global Center, under her leadership, focuses on creating experiences that go beyond industry norms. By delving into the unique preferences and value systems of individual employees, the organisation strives to tailor experiences that resonate with each individual. This approach not only enhances engagement but also fosters a sense of uniqueness and belonging, contributing to longer-term retention.

In essence, Madireddi's insights provide a glimpse into the evolving landscape of HR, emphasising the importance of embracing diverse opportunities and prioritising personalised experiences to enhance employee engagement and retention. Her journey and advice serve as an inspiration for young professionals navigating the dynamic realm of human resources.