Nikos Bartzoulianos Joins Electrolux Group As New CMO

Joining from Samsung, Nikos Bartzoulianos takes on the role of group chief marketing officer (CMO) at Electrolux Group on 23 August 2024.

Bartzoulianos, who will report to Anna Ohlsson-Leijon, CEO of Business Area Europe and APAC MEA (BA EA), also takes on the role of Head of Sustainability for BA EA. Until Bartzoulianos joins, Alejandro Cidon will continue to act as interim Head of Brand and Marketing and Sustainability for BA EA.

Bartzoulianos has a proven track record in driving marketing strategy and global brand building. At Samsung, he worked in senior management roles for nine years, responsible for leading complex global go-to-market operations and transforming digital brand operations.

Before Samsung, Bartzoulianos worked for Procter & Gamble and McKinsey & Company. He holds two engineering degrees from Aristotle University of Thessaloniki and an MBA from Harvard Business School, where he was a Fulbright scholar.

“I look forward to working with Nikos as part of the BA EA Leadership Team. With his strong background, he will add value and new insights to our business, leveraging the power and opportunities we have with our brands and all the important launches ahead of us. I’m also convinced that he will, together with his team, continue to amplify our position as a sustainability leader in the industry,” says Ohlsson-Leijon.

“I am excited to join the Electrolux Group family, one of the world’s leading appliance manufacturers with iconic brands built on timeless values. I look forward to working with colleagues across the company to unlock the full potential of Electrolux’s Group’s exceptional offerings and further enhance brand desirability,” adds Bartzoulianos.