LS Digital Unveils New Organisational Structure

LS Digital has unveiled a new organisational structure designed to accelerate its global ambitions and forge a disruptive digital ecosystem to propel its clients' businesses forward. This strategic overhaul aims to leverage digital technologies as a catalyst for building cohesive, future-ready business transformation strategies, embodying the company’s commitment to shaping the future with its guiding mantra, #ChallengeTheNow.

This strategic initiative brings together the expertise of LS Digital, Langoor, f1studioz, and Social Panga, forming a cohesive group that delivers streamlined solutions and fosters collaboration for partners in India and globally. Along with Prasad, the passionate founders of each company Venu & Girisha from Langoor, Gaurav & Himanshu from Social Panga, Santosh & Dhayan from f1studioz,  have taken centre stage as co-founders of the group, each driving efficiencies and achieving great outcomes in their respective group roles. With each of them designated as co-founders of the group, it highlights the power of ONE.

Each business unit emphasises the distinct strengths of the group companies, supported by Group-level Growth and Enabling functions. This optimized approach ensures that LS Digital delivers innovative, integrated solutions aligned with its DBT vision. 

Key structural changes include:

• Anand Bhadkamkar, Chief Finance Officer (CFO) will take on the additional responsibility as Chief Operations Officer (COO), supported by: 
• Girisha Gowda, Co-founder; Chief Operational Excellence Officer (COEO) in addition to his current responsibilities at Langoor; Girisha will drive operational excellence, across LS Digital group.
•  Anshuman Misra, Chief People Officer (CPO); will lead the HR function at the group; driving strategic people goals. 
• Shantanu Bhattacharya, Executive Vice President, Integrated Digital Solutions (IDS); will lead Integrated Digital Solutions team, helping group clients build & execute DBT strategy to drive business growth, customer experiences, and digital ROI. 
• Hrishikesh Karve, Executive Vice President (EVP) – Finance, overseeing group finance function, in addition to his current responsibilities of overseeing legal, IT and admin functions at LS Digital. 
• Rupak Ved, will drive the Growth initiatives across the Group as Chief Business Officer (CBO), supported by: 
• Anuraj Gupta, Executive Vice President – Growth, India and MEA, will lead growth for India & MEA for the entire group.
• Sudhindra CN, Executive Vice President - Growth & Strategy, will lead the strategy for growth across the group.
• Pawan Wankhede, Managing Director, UK, will be responsible for building our presence in UK & Europe.
• Venugopal Ganganna (Venu) will take over the role as Co-founder; Chief Innovation Officer for the group in addition to his current responsibilities of mentoring the leadership team at Langoor Digital. 

The 6 verticals of our DBT framework, and will be delivered through the following Business Units: 

Creative: Led by Himanshu Arora as Co-founder; Chief Executive Officer – Creative. 

Creative: Led by Gaurav Arora as Co-founder; Chief Creative Officer & Chief Operations Officer – Creative.

LS Creative: Led by Manesh Swamy as Managing Director & Chief Creative Officer – LS Creative.

CX: Led by Saurabh Das as Chief Executive Officer – CX.

Data & Insights: Led by Vinay Tamboli as Chief Executive Officer - Data & Insights. 

Media: Led by Maanesh Vasudeo as Chief Executive Officer – Media. 

Tech and Innovation: Led by R. Sridhar as Chief Executive Officer – Tech & Innovation.

UI / UX: Led by Santosh Shukla as Co-founder; Chief Executive Officer – UI / UX.

UI / UX Design: Led by Dhayan Kumar as Co-founder; Chief Design Officer – UI / UX