Hoopr Strengthens Executive Team

Hoopr.ai, a music licensing platform, has announced strategic additions to its executive leadership team, positioning the company for accelerated growth in the fast expanding creator economy. Technology veteran Rakesh Nair has been appointed as the Chief Technology Officer (CTO), while marketing leader Vitasta Kaul joins as the Chief Marketing Officer (CMO), effective immediately.

Nair, a seasoned technology leader with over 16 years of experience, assumes the mantle of CTO at Hoopr. His career spans key roles at SHEROES, Mahila Money, and BookMyShow, where he made significant contributions to platform development, digital literacy, and information security. His deep technical expertise, coupled with his proven track record in driving innovation, will be instrumental in enhancing Hoopr's platform capabilities and delivering an exceptional user experience.

"I'm thrilled to join Hoopr at this pivotal juncture. The creator economy is witnessing unprecedented growth, and Hoopr is at the forefront of enabling creators to thrive. With a daily stream average of 18,000 tracks and a remarkable 70% retention rate, Hoopr's tracks are evidently popular and engaging, contributing significantly to the platform's success. I look forward to leveraging my experience to build a robust technology foundation that empowers artists, facilitates seamless content creation, and unlocks new avenues for growth,” said Nair.

Kaul, who joins Hoopr as the CMO brings over 17 years of experience as a brand storyteller and champion of digital transformation and her expertise lies at the intersection of brand strategy, creativity, and leadership. Her experience boasts of scaling early stage startups across EdTech, F&B, Design and Auto sectors. Her data-driven approach and ability to craft convincing narratives will be crucial in supporting Hoopr's market positioning, driving customer acquisition, and building deeper connections with the platform's diverse user base.

Kaul added, “I am excited to join the dynamic team at Hoopr and contribute to their remarkable growth story. The creator economy presents a canvas of limitless possibilities, and Hoopr's innovative platform is empowering creators, including 85% from the Nano category with fewer than 10,000 subscribers, to unleash their true potential by using copyright-cleared music to avoid legal hurdles and ensure smooth channel growth. With the broader creator economy thriving, over 700,000 people in India can make a living through YouTube income alone. As the market potential is immense, with over a million Indian channels crossing the 1,000-subscriber milestone to enable monetization, I am committed to crafting compelling narratives that resonate with our audience and drive Hoopr to new heights.”