Golin Elevates Shouvik Prasanna Mukherjee To EVP, Global Creative Innovation

Interpublic Group agency Golin has promoted Shouvik Prasanna Mukherjee to Executive Vice President, Global Creative Innovation, effective immediately.

Recognised for spearheading successful innovations out of Asia for Golin’s global network – including the Executive Impact Matrix and AI Incubator SPARK – in his new global role, Mukherjee will be responsible for creating new products and proprietary solutions that in turn will spur growth for clients, the agency and the industry.

In this post, he continues his current remit as Golin APAC’s Chief Creative Officer and will remain leading the agency’s Creative Intelligence Unit – a division comprised of data analytics pioneers and creative frontrunners, who integrate analytics & measurement expertise with creative and content capabilities. 

“Expanding Shouvik’s contribution to Golin globally comes so naturally, building off consecutive successes he has spearheaded,” said Darren Burns, President, Asia Pacific, Golin. “Shouvik’s appointment in this role, based out of Asia, underlines Golin’s commitment to being a truly global agency, and I am confident that the advancements he will make on the global stage will be electrifying.”

He reports to Burns, President, Asia Pacific, and will also support Ginger Porter, global Chief Client Officer and innovation council Chair. “I’m beyond excited to work closely with Shouvik in his new position as we inspire, design and lead efforts to help our clients solve challenges and seize opportunities in the vanguard of their market,” said Porter. “We need to stay ahead of culture, technology and trends in order to do the best work of our lives, and Shouvik has a proven track record of keeping us, and our clients, frontfooted on that journey.”

Mukherjee joined Golin back in 2011 and has held creative leadership roles throughout his tenure, most recently overseeing creative for the entire APAC region and supporting clients like Allianz, Disney+, Harley Davidson, Hyatt, Magnum, Micron, McDonald’s, Porsche Asia Pacific and Uber.