As The Battle For Talent Heats Up, Blinkit Drops 'Zero Notice Period' Policy

According to a well-knwn publication with the name Moneycontrol, Blinkit has forced a number of its employees, particularly those in the top deck, to sign an addition to their employment contracts that increases their notice term from zero to two months.
The decision to abandon the zero-notice policy comes at a time when competition is fiercely growing in India's $5.5 billion speedy delivery market. A number of businesses, including Blinkit, Zepto, and Swiggy, are vying for the attention of top talent in a competitive market where participants are going into land-grab mode.

“Blinkit’s move is pre-emptive and also is a response to what is happening now. A well-funded competitor like Zepto, or a large rival like Flipkart, can make a handsome offer and easily poach talent from Blinkit. A lot of companies are doing that and Blinkit is taking measures to avoid losing talent,” one of the persons cited above told Moneycontrol.

According to media sources, Zomato had implemented this restriction in July of this year. 

“In certain cases where Blinkit for sure knows an employee is going to a direct competitor, the employee is now sent on a garden leave for two months or is relieved immediately to avoid sensitive information being leaked out of Blinkit to others,” a second person in the know told Moneycontrol.
Although poaching staff is not unusual, especially in quick commerce industry, Blinkit is the first company to include an extra condition in employment contracts—especially just weeks after making the provision for it.

Due to their comparable DNA, fast-moving consumer goods startups like Swiggy are actively hiring staff from massive online retailers like Flipkart and Amazon.