Sanchita Johri Joins Abbott As Head Of Media & eCommerce

Johri joins with almost two decades of experience straddling technology, media, retail and FMCG/CPG

Sanchita Johri has been appointed as the Head of Media and eCommerce at Abbott, effective May 2024. 

She confirmed her appointment on LinkedIn stating, “I’m happy to share that I’m starting a new position as Head of Media and eCommerce at Abbott.”

Johri joins with almost two decades of experience straddling technology, media, retail and FMCG/CPG.

Before taking on her current role, she served as the head of Digital Activation, Media, and CRM at adidas for Emerging Markets, overseeing operations in India, the Middle East, North Africa, Turkey, Israel, and South Africa. Prior to her tenure at adidas, she held various positions at Johnson & Johnson, including Asia Pacific Lead for Connected Commerce and Marketing Excellence based in Singapore. Her ascent to this role followed a successful tenure as the Group Digital Marketing Lead for Johnson & Johnson's consumer business in India. Additionally, she held the positions of Digital Head of Fem Care for J&J Asia Pacific and Self-Care Lead of Total Brand Experience, along with serving as Marketing Excellence Lead for Asia Pacific at Johnson & Johnson.

She has also held key leadership roles at Reliance Digital Retail, SVG Media and Brand Capital India.

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