Kisanserv, a bootstrapped retail company specialising in fresh fruits and vegetables, is ambitiously targeting a revenue milestone of ₹500 crore within the next four years. Established in 2019, Kisanserv has quickly carved out a niche in India’s traditional fruits and vegetables market by combining operational efficiency, direct farmer partnerships, and an innovative hybrid retail model.
Kisanserv opened its first retail store in January 2023. In just 16 months, the company expanded to 22 stores across Pune and Mumbai, achieving profitability in each location without investing in marketing or social media promotion. This organic growth has set the stage for an ambitious expansion to 250 stores, with a revenue target of ₹500 crore over the next three years—a significant leap from the current ₹35 crore revenue reported for the most recent fiscal year.
As Kisanserv expands to 250 stores, it expects to create 2,000 direct jobs and 4,000-5,000 indirect jobs, focusing on hiring from local communities and prioritising female staff. Following this initial phase of expansion, the company plans to scale up to 1,000 stores, entering new markets such as Bangalore, Hyderabad, and Chennai.
