Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
How much are the market bigwigs investing in this burgeoning branch of technology? Let's find out
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It is essential to understand that D&I is not only an objective at the managerial level, but also something that every single employee at the company has a stake in
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Employer branding is an organisation's unique scent and hence, essential to nurture it and keep its narrative consistent
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Experts gauge the effectiveness of a hybrid work model and it becoming the new normal for the A&M industry
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As marketing becomes core to business outcomes, the CMO must not only wear the modern marketing hat but also understand both technology & revenue functions
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It is important to remain honest, open and transparent while truthfully and empathetically communicating with all stakeholders
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The task was a steep one and the challenges were too many as it was to turnaround both external and internal perception, and the overall stature of the group in the country, in a given period of time.
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