Salesforce Boosts AI Talent By Acquiring Tenyx

Salesforce has announced its agreement to acquire Tenyx, a startup specialising in AI-powered voice agents, as part of its strategy to enhance its AI-driven offerings. While the financial details of the acquisition remain undisclosed, the deal is expected to close in the third quarter. Tenyx’s leadership, including CEO Itamar Arel and CTO Adam Earle, along with their team, will join Salesforce.

Founded in 2022, Tenyx is based in California and serves clients across industries such as e-commerce, healthcare, hospitality and travel.

This acquisition marks Salesforce's renewed focus on growth through strategic acquisitions after previously stepping back from mergers and acquisitions under pressure from activist investors. The company is now looking to reignite its revenue growth through targeted deals, following a strong second-quarter performance that exceeded Wall Street expectations.