Kinetic Green Appoints Debashis Mitra As President Of 3-Wheeler Business

Kinetic Green Energy and Power Solutions, a manufacturer of electric two and three-wheelers in India, announced the appointment of Debashis Mitra as the President of the 3-wheeler Business. With a career spanning over three decades in the Indian automotive sector, Mitra brings invaluable expertise and leadership to Kinetic Green's ambitious journey.

Mitra's illustrious career encompasses senior leadership roles at renowned companies within the 3-wheeler and 4-wheeler segments. His tenure includes significant contributions at AltiGreen, Greaves Cotton, Mercedes Benz, Toyota Kirloskar, Hindustan Motors, and Atlas Copco. Notably, as Director of Sales & Marketing at Mercedes Benz India, he spearheaded remarkable growth, increasing passenger car sales from 3000 to 7500 units annually and securing a 38 per cent market share. In his most recent position as Director of Sales, Service & Marketing at AltiGreen, Mitra delivered exceptional results, notably capturing a 14 per cent market share within just two years in the three-wheeler L5 category. His strategic initiatives included expanding the dealer network across 31 cities and establishing robust financial partnerships with NBFCs, banks, and FinTechs, all contributing to sustainable growth and enhanced market penetration.

Mitra's focus is to advance Kinetic Green's 3-wheeler business, strengthening its network and expanding its market share in the rapidly growing E3W market. His appointment is anticipated to play a pivotal role in advancing these expansion initiatives, reinforcing Kinetic Green's dedication to innovation and market leadership in the E3W segment. Furthermore, he will oversee the entire Profit and Loss responsibilities of the 3-wheeler Strategic Business Unit (SBU) and work closely with R&D and operations/sourcing leadership to drive efficiency and product innovation.

Expressing her delight, Sulajja Firodia Motwani, Founder and CEO of Kinetic Green, said, "I am happy and thrilled to extend a warm welcome to Mr. Debashis Mitra as he joins Kinetic Green. The E3W segment holds significant strategic importance for us at Kinetic Green, presenting a substantial opportunity for high growth. Kinetic Green has been a pioneer in this field and aims to play a meaningful part in India’s transition to 100% mobility in the three-wheeler segment. Mr. Mitra is well-positioned to lead Kinetic Green's 3W journey, utilizing his experience and strategic foresight to navigate this crucial phase of our growth trajectory. We are confident he will be a driving force in shaping our strategic direction with fresh insights and innovative approaches. I am pleased to welcome him as the President of our 3-Wheeler Business.

Mitra shared his enthusiasm about joining Kinetic Green, stating, "I am thrilled to embark on this exciting journey with Kinetic Green at a pivotal juncture in the company's growth. Kinetic Green, with its legacy over 50 years of its parent company, stands as a leader in the electric vehicle industry and I am honored to take on the role of President of the 3-wheeler business. My commitment is to work with a team of highly skilled and dedicated professionals towards achieving operational excellence and fostering innovation. We will work to set new benchmarks in the EV industry, driving not only operational success but also making meaningful strides towards a greener and more sustainable future for our coming generations."

Mitra will assume the position currently held by Paul Zacharia, the President of 3-Wheeler, upon Zacharia's retirement in June 2024.