India's Gig Economy Embraces Transformative Change

Gigin has released exciting data highlighting an unprecedented influx of female participation across multiple job roles. The platform has witnessed significant growth of 100x in the number of female participants compared to previous years.

“Considering the fact that more than 450 million people are employed in the informal sector, this segment warrants attention and infrastructural support. At Gigin, our goal is to provide these workers with a platform so that they can avail opportunities with confidence. We are glad to see that among those who are enrolling on our platform, the number of women is on the rise. We are humbled by the fact that we have been able to provide a largely unorganised sector with a best-fit platform to enable them to realise their dreams. We are happy to report that this increase in female gig workers on our platform is proof of our claim that when hurdles are removed and equal opportunities are provided, women outshine everyone around them.”

The findings show that roles such as housemaids, HR and recruitment specialists, production worker assistants, customer service representatives, data entry clerks, and retail salespeople have experienced an over 300 per cent rise in applications from women candidates. 75 per cent of the increase in female gig workers is observed in Bangalore, Mumbai, and Delhi.

Interestingly, Gigin has observed spikes in applications during festival seasons, with increases of up to 50 per cent in certain roles, indicating that women strategically leverage gig opportunities to supplement their incomes during peak periods. Perhaps most significantly, households participating in the gig economy through Gigin have experienced an average income boost of 30 per cent, substantially impacting economic stability and financial empowerment.

Notably, 60 per cent of female gig workers return for new opportunities within three months, underlining the high levels of satisfaction and engagement fostered by the company's services. Gigin's user-friendly app, tailored to offer highly personalised job recommendations, has played a crucial role in this development.

Surinder Bhagat, Founder & CEO, Gigin said, “At Gigin, we envision a future where economic empowerment and gender parity are the norm rather than the exception. Therefore, the increase in women’s participation in the Gig economy is an exciting trend for us. Every woman who joins our platform gains financial independence and inspires future generations. This is reshaping societal norms, empowering communities, and propelling India towards a more equitable future where gender is no longer a barrier to success. We are honoured to play a pivotal role in this shift.”

The company's data aligns with national trends identified by other credible bodies. A recent study by the National Sample Survey Office (NSSO) indicates a 35 per cent overall rise in the female gig workforce across India. Furthermore, the Indian Labour Organization (ILO) has underscored the importance of this shift in challenging traditional gender roles.

Mahesh Kumar, Co-Founder and CPTO of Gigin, added, “The surging number of women embracing gig work through our platform is a testament to the power of equal access and opportunity. We take immense pride in providing a secure and empowering environment where women can navigate the gig economy landscape, shattering conventional barriers and unlocking their full economic potential. This shift clearly shows the unwavering determination and resilience of India's female workforce, poised to redefine the future of labor in our nation.”

As the gig economy continues to reshape the employment landscape, Gigin remains steadfast in its mission to be a means for positive change. It breaks down barriers and fosters an inclusive and equitable workforce that enables individuals to thrive and communities to prosper.