How Manufacturers Can Utilize The Time Of Quarantine For The Smooth Flow

With evolving market manufacturing has emerged as one of the highest growing sectors in India. After the successful launch of the ‘Make in India’ program, our manufacturers have given global recognition to the Indian economy. Also, India is expected to become the fifth largest manufacturing country in the world by the end of FY’20. But due to COVID outbreak market’s momentum has slowed down in the alcoholic beverage manufacturing process.

Despite taking strict preventive actions COVID cases are increasing day by day. The pandemic has left its footprints over the global market in a very short interval of time. Being aware of the fact that India is one of the most attractive destinations for investments in the alcoholic beverage manufacturing sector, now that world trade is being affected by the Coronavirus, it is hard to even imagine any possible outcomes in the coming months. It is that period of time when we can actually utilize it with a positive attitude in building opportunities within the market. This time of quarantine can be used to fabricate potent strategies that can come into play as the lockdown reaches its end.

The nature of the market has always been dynamic and so it is now. It can be steady but never stagnant. Since we have now got plenty of time, why can’t we invest it in doing research-based studies in order to know the circumstances better? With an analytical approach we can jot down the pros and cons, the measures any alcoholic beverage manufacturer should take once the effect of the virus slows down. Through a comparative study, we can shape new strategies. Adopting 5 W’s and 1 H approach we can actually understand details, analyze inferences and therefore make judgments to get to the fundamental facts and figures which will be beneficial in the smooth flow of work in the times to come and will also strengthen the status of our underlying projects. People are suffering everywhere but in the hour of need, we as the manufacturers have to look upon some effective strategies which can result in providing steps to achieve positive results. Every manufacturer has its own set of aims and objectives to fulfill within the desired interval of time. The quarantine can be more productive if we start working on them as we have got a lot of time to review our previous plans and their proceedings. The study of the market and keeping up with the fact will help boost the velocity of recovery in any industry.

SWOT Analysis of the market is to be done In order to align the introduction of new products in the markets. The shift of need of the customers is to be sensed and take measures to supply the same post quarantine is the best step to achieve success in your respective fields.

Our govt. has already taken several initiatives to promote a healthy environment for the growth of the manufacturing sector in the country. The manufacturers of this country can afford to bring into play the time of quarantine as a strategist so that whenever there are an address rising demands of people, we will be able to fulfill it with our easy supply in less time.

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Arpan Sood

Guest Author Co-Founder Medusa Beverages Pvt Ltd.

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