Every 5 hours a Medicover baby is born worldwide, says company CEO

With the presence in 14 countries, 23 years of superior patient care,13000+ employees and 2000000+ satisfied patients every year, Medicover is passionate about health care and has been expanding rapidly since it was founded. Medicover Fertility targets to bring the latest technological advancements to India to ensure superior pregnancy outcomes.  In an interview with John Stubbington, CEO, Medicover Division, shares about the group’s plans for India. He visits India every month to study the business scenario.

“Medicover is committed to becoming the leading patient-centric fertility solution provider in India. It has successfully established 10 clinics in Delhi NCR and Punjab in last 2 years. In this short span, we are one of the preferred choices of couples for their infertility treatment. Medicover Fertility brought the latest technological advancements in India to ensure superior pregnancy outcomes. Our services are recognised by various national and international forums. We have been awarded as Best Fertility Chain of the year consecutively from last 2 years. Planning to expand in Haryana, Uttarakhand, Uttar Pradesh,Maharashtra and Rajasthan and other parts  “, said John Stubbington while sharing his plans to expand in India. 

“Major challenges faced in India are logistics, unorganised market, government regulations and lack of awareness. There are other challenges too, including an inadequate number of doctors, trained clinicians, and embryologists, stringent clinical processes, the availability of globally accepted best practices and most importantly, transparency. We are addressing these issues “, said John 

John shared about the differentiation factor that Medicover gives despite much competition in the market.He told “Medicover Fertility represents Medicover’s first step in bringing the brand’s comprehensive range of healthcare services to the Indian market. What makes us stand out in India is our unique model of patient care which is – Right Care, Right Place, Right Time, Right Outcome. At Medicover Fertility we believe that each individual is different and require a customised treatment plan for his/her medical conditions. We are focussed on individualised solutions and therefore offer a wide range of them. Our commitment is to provide solutions that meet the patient’s individual needs ”. He also added that “Medicover’s doctors and embryologists are some of the most well trained, globally respected and accomplished doctors in their respective fields. They are experienced in the latest technologies and global best practices. Medicover’s clinical and laboratory environments are world class- equipped with the most advanced equipment and technologies available. Medicover Fertility centers are subjected to stringent quality and clinical audits to ensure superior pregnancy outcomes. Medicover is guided by an independent ethical counsel to ensure our values and principles are never compromised, and a medical counsel to guarantee high standards and best clinical practices are always the norms.” The best part of Medicover is that they don’t compromise on quality. 

He talked about the target audience that they are serving.He revealed, “For now, we are focusing on couples with fertility issues, between the ages of 20 and 44. There is a huge gap in accessibility as far as patients are concerned. Of the potential 30 million IVF cycles, there are only 1% taking place annually.”

Medicover provides care of the highest quality, delivered with integrity, kindness, and respect. Every five hours, a Medicover baby is born worldwide.  

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Sanjima Adhikari

BW Reporters Sanjima is a trainee journalist at BW BusinessWorld. She can be reached at sanjima@businessworld.in

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