Ecom Express has introduced a dynamic new rewards and incentives programme, named Halla Bol, aimed at energising its workforce, particularly Field Executives (FEs), Delivery Partners (DPs), and other essential employees, during the demanding festive season. This initiative highlights the company's commitment to motivating its ground staff, encouraging teamwork, and driving operational excellence during peak demand.
The Halla Bol campaign offers a variety of performance-based rewards designed to recognise outstanding contributions. Among the incentives is a referral programme that rewards employees for contributing to team growth, alongside performance bonuses for Distribution Center (DC) heads who exceed operational targets.
At the core of the campaign is the opportunity for the top performer of the season to win a brand-new bike. This grand prize acknowledges the dedication of top achievers while boosting morale and enhancing their mobility. The potential to win such an impactful reward not only incentivizes individuals to push boundaries but also motivates the entire workforce to excel in their roles.
In addition to the top prize, other high performers on the leaderboard will be eligible to win additional prizes such as refrigerators, mixer grinders, and smartwatches, fostering a culture of high performance and engagement across the organisation.
Speaking on the initiative, Vishwachetan Nadamani, COO of Ecom Express, emphasized the importance of ground staff during the festive period. “Our employees, particularly our Distribution Center heads, delivery partners, and field executives, are the backbone of our operations, especially during the festive season when their efforts double to meet demand. These reward schemes demonstrate our commitment to recognizing and motivating their extraordinary efforts."
Nadamani further added, “Through these initiatives, we are not only enhancing individual performance but also fostering a positive work environment, ultimately translating into exceptional customer experiences.”
