Britannia Announces One-Of-A-Kind Internship Opportunity

Britannia Treat Croissant under Britannia Industries, India's largest bakery foods company, has set the stage with the launch of its extraordinarily thrilling campaign, the 'Croissant Pronunciation Internship'. This digital hunt is a one-of-a-kind internship opportunity aimed at discovering young enthusiasts to become the ultimate 'Croissant Pronunciation Expert'.

Britannia Treat Croissant is on the hunt for someone extraordinary, who can make 'croissant' roll off the tongue like poetry. The selected intern, adorned with the prestigious title of 'Croissant Pronunciation Expert', will step into a one-of-a-kind opportunity to showcase their enunciation prowess during a one-day internship with Britannia.  As a reward to their talent and dedication, the intern will be rewarded with a stellar stipend of INR 3 Lakhs. The campaign is jointly conceptualised by Youngun and Britannia Treat Croissant team.

Fuelled by a dynamic blend of social and digital media engagement, the campaign takes flight with influencer collaborations (Dharna Durga), and captivating social media content. The impact soars even higher with Out-of-Home advertising lighting up the streets of Chennai, Kolkata, Pune, and Bangalore, and collaborations with Internshala ensuring the internship opportunity reaches far and wide. As the internship concludes, the intern's professional journey will ascend to new heights with a captivating Vlog documenting their internship experience, posted by Britannia.

Within just 24 hours of the campaign launch, over 25,000 individuals have already applied for the internship opportunity.