Zomato, an online food ordering platform announces to focus on increasing the number of women staffs in its delivery services to 10 per cent by the end of 2021. In a blog on its website, Zomato founder Deepinder Goyal said at present only about 0.5 per cent of its delivery partners are women.
“Today, we are taking our first step towards increasing the participation of women delivery partners in our fleet. To begin with, we have set ourselves a goal of reaching 10 per cent participation by the end of 2021 starting with Bengaluru, Hyderabad, and Pune,” he wrote.
Echoing the inclusive sentiment of the company, Goyal states, “Hopefully, in the near future, people won’t generalise this community as delivery boys, and see them for what they truly are – delivery partners.”
Adding more women to their delivery fleet is not as simple as just targeting more women for this job. To achieve the desired goal of 10% women participation in the three pilot cities, the company plans to work on four key initiatives –
-Access to safety-related education and tools
-Contactless deliveries by default
-Extended support from our restaurant partners
- SOS button and dedicated support
Zomato aims at reaching a level of 10 per cent participation by the end of 2021 starting with Bangalore, Hyderabad, and Pune, the company statement explains.