Surge Founders Participate In the Latest Edition of Facebook VC Brand Incubator

Strengthening its commitment to accelerate the growth of small and medium businesses (SMBs) and entrepreneurship in the country, Facebook today announced the next edition of the VC Brand Incubator Initiative with Surge, Sequoia Capital India’s rapid scale up program. The VC Brand Incubator Initiative was launched in 2019 as an industry-first initiative by Facebook in a bid to accelerate the growth of early-stage SMBs in India by collaborating with Venture Capital funds.

The VC Brand Incubator Initiative is part of Facebook’s vision to build a more conducive environment for SMB growth in the country. Working with venture capital funds is an integral part of this vision as it allows Facebook to scale and support SMBs at an early-stage itself, fast-tracking their growth. 

Surge aims to supercharge the early-stage journey for startups, by enabling disproportionate access to capital, talent, network, and decades of company-building knowledge. Surge combines $1 million to $2 million of seed capital with company-building workshops, global immersion trips, and support from a community of exceptional founders

“Surge is building a platform to unlock best-in-class learning for founders across sectors, countries and domains, enabling them to make the right design choices in the early-stages of company-building. With the VC Brand Incubator our aim is to help our brands gain more insights into leveraging the Facebook family of apps for growth”, said Rajan Anandan, Managing Director, Sequoia Capital India LLP

This will be the first edition of the VC Brand Incubator Initiative in 2020, the previous three having been with Sauce.VC, Fireside Ventures, and SAIF Partners. As part of this initiative Facebook has already skilled, trained, and mentored more than 70 brands at various stages of their growth journey across multiple industries.

Commenting on this edition of VC Brand Incubator Initiative with Sequoia Capital, Archana Vohra, Director, Small and Medium Businesses at Facebook India, said, “We know from our experience with 140 million small businesses across the globe that timely skilling and mentorship are critical for young brands to succeed. The knowledge sessions with Surge give us the unique opportunity to work with early-stage SMBs and entrepreneurs to unlock their true potential on digital while also enabling them to drive growth by being conscious of their business RoI.”

"Facebook family of apps are critical for a D2C brand like mCaffeine. Right from building brand awareness to engagement, we have used Facebook apps to scale mCaffeine. The VC Brand Incubator Initiative helped us incorporate best practices around everything from creatives to funnel optimization. Our scale grew by 200% and RoAS decreased by 40% with the help of the initiative,” added Tarun Sharma, Co-founder, mCaffeine, India’s first Caffeinated Personal Care Brand.