Sandeep Kohli To Join Aditya Birla Group's Novel Jewels As CEO

Sandeep Kohli has been appointed as the chief executive officer (CEO) of Aditya Birla Group’s newly launched business, Novel Jewels, effective April 2024, according to reports.

Currently, Kohli serves as the General Manager and Beauty & Wellbeing Director at Unilever Indonesia. He has been with Unilever for over three decades in various capacities and has also served on the Unilever board in markets including India, Indonesia, North Africa, Middle East, Turkey and Russia. 

In 1993, he began his journey with Unilever as a sales manager and management trainee, progressing through various positions in London and diverse Asian regions. His areas of expertise include strategy development, digital marketing, organisational design, people management, and P&L management. 

Novel Jewels aims to create an “aspirational national jewellery brand with a strong regional flavour”, as per a statement by Aditya Birla Group. The newly launched company will reportedly invest Rs 5,000 crore to establish an extensive network of exclusive large-format stores nationwide.