Revlon Appoints Tchernavia Rocker As Chief People Officer

She will also offer advisory support for expanding Revlon’s ethnic hair care portfolio

Revlon Group has announced the appointment of Tchernavia Rocker as its new Chief People Officer. In addition to her primary responsibilities, Rocker will also offer advisory support for expanding Revlon’s ethnic hair care line. She will officially join the company on 3 June 2024 and will report directly to CEO Elizabeth (Liz) Smith.

Rocker brings a wealth of leadership experience in Human Resources, Organisational Transformation, DEI (Diversity, Equity, and Inclusion), Corporate Strategy, and Sustainability. She most recently held the position of Chief People & Transformation Officer at Under Armour, and prior to that, she spent over 18 years in various Human Resources leadership roles at Harley-Davidson, Revlon’s current Chief Human Resources Officer, Ely Bar-Ness, will be leaving his role next month.

Liz Smith commented, "Tchernavia brings a deep expertise in human capital management and leadership, which is crucial as we undergo this transformative period. I am excited about her joining Revlon and confident that her skills will significantly contribute to our next growth phase."

Smith added, “I also want to express my gratitude to Ely for his significant contributions during some of Revlon’s most challenging times. His guidance and support have been invaluable to both employees and leaders within the organization. I wish him all the best in his future endeavors.”

Rocker transitions to Revlon from her role at Under Armour, where she served as Chief People & Transformation Officer. Her career also includes over 18 years at Harley-Davidson, where she held various Human Resources leadership positions, including Vice President and Chief Human Resources Officer. Earlier in her career, she worked in Human Resources and operations at Goodyear Dunlop Tire North America.

Rocker holds a Bachelor of Science degree in Nursing from the University of Alabama Huntsville in Huntsville, AL, and an MBA from Alabama A&M University.

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