MullenLowe Lintas Group's Shweta Sampat Establishes HR Consultancy

After nearly two decades of shaping talent in some of India’s most prominent advertising agencies, Shweta Sampat, former Vice President at MullenLowe Lintas Group, has launched her own HR consultancy, Tribe For Talent. 

“Tribe For Talent offers a refreshing approach to people management, bringing out the human aspect of human resources,” says Shweta Sampat.

Employee Experience is at the epicenter of the offering, in a way that prioritises employee well-being and simultaneously respects organisational goals and values.

“Post-pandemic, the corporate landscape has seen multiple landslides in terms of the way people are responding to changes and re-adapting to ways of working. Building a bridge between old ways and new ways, striking a fine balance that allows for one to bring their best self to work every day, is the aim”, says Sampat.

Proximity bias is a real phenomenon, especially when employees are viewed through a generational diversity filter. The communication & media industry has seen a major talent debt due to a cocktail of digital nomadism, the booming gig economy and an empathy gap that the institutionalised way of working feeds. The TFT model bridges a fair amount of that gap.

“In the era of the Great Gloom looming over people, our purpose is to help them thrive, using tools stemming from behavioral sciences, resulting in a workplace culture that is both authentic and supportive.”

Addressing the Productivity Paradox that has engulfed corporate culture, takes precedence in the Tribe For Talent working model.

Sampat is an advanced practitioner of Enneagram, a globally acknowledged behavioral science tool that addresses this paradox. It is one of the many ways in which she helps individuals across ages and vocations to optimise their energy and creativity. Extended DISC is another renowned tool that she uses to shine light on recognising working and leadership styles.

Tribe For Talent is a vision brought to life by Sampat’s extensive experience and deep-rooted passion for fostering meaningful connections in the workplace. A key differentiator from what the market offers today in terms of HR solutions, is the one-of-a-kind service stack ranging from talent acquisition initiatives to socially sensitive policy curation that aligns with global Diversity, Equity and Inclusion (DEI) practices and tailor-made learning experiences that cater across multi-generation cohorts. Creating a smooth candidate experience that revolves around bridging the current empathy gap is a marquee service at Tribe For Talent.

Employee Engagement by way of the Culture Calendar curation service has been the founder’s expertise over the last 5 years. This coupled with her skill of designing learning initiatives and formulating employer branding through robust internal communication strategies, allows for a well-rounded offering at crucial junctures of the employee life cycle. The OfficeGram on the service stack is a service that goes beyond traditional HR. The People Pulse offering facilitates a deep dive into employee sentiment and provides the organisation with candid insights about what the need of the hour really is.