Indo National Limited (Nippo) Powers Strategic Growth With Leadership Restructure

In line with the brand’s diversification strategy, the company has also appointed industry veteran Binu Sekhar as Chief Sales Officer (CSO) to lead sales and drive profitable growth across general trade

Indo National, the manufacturer of iconic consumer electrical brand Nippo, kickstarts the new year by building on its continued success and accelerating its diversification strategy with an organisational restructure. Pavan Kumar, who led the brand as the Chief Operating Officer has now been elevated to the position of Chief Executive Officer, responsible for overall strategy, operations and business transformation of Indo National Limited.

Since joining Indo National Limited, Pavan has played a pivotal role in driving the company’s growth and operational excellence. His elevation to CEO, just one year after he joined the company as COO, reflects the company's confidence in his ability to lead its expansion efforts and steer it towards greater success in both domestic and international markets.

In line with the brand’s diversification strategy, the company has also appointed industry veteran Binu Sekhar as Chief Sales Officer (CSO) to lead sales and drive profitable growth across general trade, modern trade, institution, and CSD channels in India and global markets. 

An accomplished business leader with nearly two decades of experience in sales and distribution across FMCG, FMCD, and telecom industries, Sekhar previously served as CSO at Intergrow Brands Pvt Ltd and Vice President Sales at CavinKare, overseeing operations in India and international markets (Sri Lanka, Nepal, Bangladesh). During his 11-year tenure at Vodafone, he held key leadership roles, driving sales, market share, and operational excellence across Kerala, Tamil Nadu, Andhra Pradesh, and Telangana.

Commenting on the latest development and his elevated role, Pavan Kumar BVS, Chief Executive Officer, Indo National Limited said, “ The company has been a household name with 50+ years of legacy. Our vision is to sustain this legacy by shaping the brand for the future and expanding into clean tech, homecare, modern energy storage, sustainability solutions, and the aerospace industries. I am thrilled to lead the brand into building, guiding and implementing the overall strategy, operations and vision of the company. My primary focus will be on delivering shareholder value, driving business transformation, building consumer-centric brands, enhancing organizational capabilities, and ensuring a profitable and sustainable P&L. As we embark on new adventures, I am delighted to welcome Binu Sekhar to Indo National Limited. With his extensive-experience in consumer durables sales and forward-thinking leadership, I am confident that we will scale to new heights and achieve our vision of building a future-ready, diversified brand while upholding our proud legacy.”

Commenting on his vision, Sekhar, CSO, Indo National Limited said, “I am thrilled to take on this exciting opportunity to drive transformative growth at Indo National Limited (INL). My short-term focus for the organization is to empower the sales team with a process-oriented approach that delivers exceptional channel satisfaction and accelerates market share growth nationwide. In the long term,

my goal is to lead a 100 per cent digitally transformed sales organisation that achieves the ambitious milestone of a Rs 1000 crore turnover. I look forward to collaborating with a dynamic team and contributing to INL’s legacy of excellence while shaping a future-ready business.”

Known for its innovation and a legacy spanning over half a century, the company’s diversification into consumer and home care products addresses everyday household needs while offering meaningful, innovative solutions for the modern-day ecosystem. This restructuring announcement comes at a pivotal time, as the brand has recently unveiled a refreshed, futuristic, youthful, and vibrant identity, underscoring its commitment to market relevance and innovation. Additionally, the company has strategically deployed funds into new-age enterprises across diverse sectors. As part of this strategy, the company recently appointed industry veteran Amit Kumar Sharda as the new Head of Human Resources as well as Suresh V as Head of Supply Chain to further cement the company’s drive for growth and transformation.

Headquartered in Chennai, Indo National Limited is the second-largest player in the dry cell industry, with a production capacity of 800 million batteries per annum along with a focus/diversified portfolio into consumer electricals & torch lights. The company recently forayed into the home care segment with the launch of 'Swooper,' an advanced mosquito repellent liquid vaporizer. Furthering its commitment to innovation and sustainability, Indo National Limited is also gearing up to enter the EV battery and e-waste recycling sectors.

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