How To Get Employee Gifting Right This Holiday Season
With the holiday season approaching, it is crucial for organisations to recognise and value their diligent employees through gift-giving. This revered tradition not only brings happiness to the employees but also strengthens the relationship between employer and employee. Offering a thoughtful gift is a significant way to demonstrate appreciation for their unwavering loyalty and hard work towards the company.
Corporate gifting has long been associated with enhancing employee engagement and fostering loyalty. Multiple surveys and studies have shown the positive impact of organisations gifting their employees, demonstrating employee loyalty and morale improvements. In an era marked by the challenges of employee turnover and high attrition rates, the act of gifting should be meticulously planned and executed to retain top talent.
Letting Employees Choose: The Heart of Employee Gifting
In today's corporate landscape, organisations often boast a diverse workforce, encompassing individuals from various generations and with diverse cultural, regional,and religious backgrounds. Consequently, choosing a gift that resonates with this diverse group can be a nuanced endeavor. In recent years, a noteworthy trend among corporates has been to offer choices to employees regarding their preferred gifts.
Empowering employees to select their gifts from a curated catalog fosters a deeper connection with employees. Apart from streamlining the management's decision-making process, this approach empowers employees by involving them in decision-making, granting them a personalisation in the organisational gifting tradition. This trend has gained significant traction, particularly among startups and companies in the IT, Retail, BFSI and BPO sectors.
Digital Gift Vouchers and Cards: A Contemporary Solution
In light of various considerations, digital gift vouchers and cards have become increasingly prevalent in corporate gifting. These digital options are becoming the go-to mode of gifting owing to the hybrid and remote work setups. Digital gift vouchers are the most convenient and flexible gift option, allowing employees to choose to pick goods or services from multiple brands in the marketplace. Due to their versatility, these options have gained popularity among companies, resulting in notably high employee satisfaction rates. These digital gifts come with added benefits:
Curated Gifts with Branded Customisation
For those who prefer tangible gifts, consider offering curated gifts with branded customisation. These physical gifts not only create cherished memories but also showcase the company's commitment to personalised appreciation.
Simplify Your Gifting Process with Technology
Organisations can leverage technology platforms to facilitate the choice-based gifting approach. These platforms offer end-to-end delivery management, eliminating logistical hassles even for single-item gifts. These platforms offer seamless integration via API, making it hassle-free for HR to manage the entire process efficiently. Everything is seamlessly managed through a user-friendly interface, from gift selection to packaging and delivery.
Moreover, these platforms can also provide the option for a curated selection of 5-6 gifts, enabling your employees to pick what they desire most from a narrowed-down, quality-assured list. This further simplifies the process, ensuring that employees have excellent options to choose from without being overwhelmed by excessive choices.
Budget and Timing Considerations
In selecting the perfect gift, prudent budgeting is essential to avoid overspending and staying within financial constraints. Organisations must establish a budget that strikes the right balance to achieve this. Equally vital is the timing of gift delivery, as delivering gifts to employees well after the festive season can lead to disappointment rather than joy. Thus, every step, from budget determination to gift selection, procurement, and distribution, should adhere to a well-planned and timely schedule.
Empowering Employees: The Gift of Choice and Appreciation
In summary, employee-centric gifting, where employees choose their gifts from a curated catalog, is a powerful way to enhance engagement, build loyalty and make employees feel valued. It aligns with the modern workforce's desire for personalisation and choice, ensuring that each gift is a meaningful expression of appreciation.
By embracing this approach, organisations not only simplify the gifting process but also demonstrate a commitment to recognising and respecting their employees' individual preferences. In an era where employee retention is crucial, this strategy can set organisations apart, creating a more engaged and loyal workforce while reaping the benefits of a thoughtful and personalised gifting tradition.
