Gen Z Motivation Soars 2.6x With Management Integrity And 2.8x With Authentic Work Culture: GPTW Survey

 Great Place To Work has unveiled two comprehensive reports: “India’s Best Companies To Work For 2024” which draws insights from a staggering 5.06 million employees across 1751 organizations and “India's Best Employers Among Nation-Builders 2024”. Some of India’s best workplaces in “India’s Best Companies To Work For 2024” in a ranking order are Hilton, Synchrony International Services Private Limited, Cisco Systems India Private Limited, DHL Express India Private Limited, REA India Pte. Limited (Housing, PropTiger and Makaan), Aye Finance Private Limited, ISS Facility Services India Private Limited, Verizon Data Services India Private Limited, PNB MetLife India Insurance Company Limited & MetLife Global Operations Support Center,_VOIS.

The report on “India’s Best Companies To Work For 2024” finds that Gen Z employees are significantly more motivated to work when they see management deliver on promises and when they can bring their authentic selves to work. When management delivers on its promises, Gen Z employees are 2.6 times more likely to stay motivated. When they can be their true selves at the workplace, they are 2.8 times more likely to remain motivated. Today, almost one-fifth of the workforce in India is Gen Z, and they come with fresh perspectives and bold expectations that push leaders to evolve.

The report also highlights 85% of Gen X employees report the most positive experience of workplace culture, whereas there is significant room for improvement in culture experience for Gen Z and Millennial employees. Additionally, 83% of male employees report a more positive cultural experience compared to 80%of female employees. The research finds that the psychological and emotional well-being of female employees are primarily driven by specific factors that leaders can target to boost their perception of safety at the workplace.

The report has unveiled organizations in India are performing better than their counterparts in countries like Japan, Germany, and France. However, they still need to catch up with organizations in countries like China and Brazil. Employees in their first two years at an organization report a high cultural experience. However, there is a dip in experience for employees between two to five years of tenure. The upward trend is observed again as employees cross the five-year mark, with the highest tenure employees reporting the most positive workplace culture experience.

Balbir Singh, CEO, Great Place To Work® India stated that “India's economic rise to a global powerhouse is a testament to its forward-thinking businesses. By embracing innovative technology and adapting hybrid work models, organizations in India have propelled the country’s growth and solidified its position on the world stage. This economic surge is poised to continue, with projections indicating a phenomenal leap for the Indian economy, reaching a staggering $7 trillion by 2030. But at Great Place To Work®, we believe true success goes beyond financial metrics. Creating a great workplace culture, providing employees with consistent positive experience, and being recognized for doing so are critical to building strong and successful business that can weather any economic storm.

This is precisely why we celebrate your achievement as a winner in "India's Best Companies To Work For - 2024."  Your recognition reflects your commitment to building a workplace where employees feel valued, respected, and empowered to reach their full potential. Our rigorous assessment process delves deep into your company's DNA. The Trust Index™ survey, carrying 75% weightage, assesses crucial parameters such as Credibility, Pride, Respect, Camaraderie, and Fairness. Additionally, the Culture Audit™, carrying 25% weightage, evaluates the strength of your leadership through meaningful values and a clear philosophy.

This year's data reveals a fascinating trend – India's Best Companies To Work For are performing almost at par with their counterparts in established economies. The global Trust Index benchmark for Best Workplaces™ in the World stands at 87%, offering valuable insights for all organizations worldwide.

Our recent study, encompassing 5.06 million employee voices from 1751 organizations, provides a treasure trove of insights. It highlights the importance of fostering a space where employees can be their authentic selves, a key motivator in today's discerning job market. Gone are the days of rigid hierarchies and suppressed personalities. Employees today crave a nurturing environment where they can contribute their unique perspectives and talents without fear of judgment. In such a culture, employees are not just engaged; they're empowered to thrive and contribute with their full potential. This translates directly to a company's bottom line.  A compelling study by RSM demonstrates the tangible benefits of fostering a positive workplace culture. It reveals that shareholders' investments in India's Best Companies To Work For have yielded a phenomenal ROI of ~14x on their initial investment in a 14-year span, outperforming other avenues by a factor of 3x.

Furthermore, with Gen Z employees forming the second largest workforce pool after Millennials, leaders need to craft an innovative approach to keep them motivated. Our research finds that Gen Z craves authenticity the most. They are 2.6 times more likely to be motivated when they see management deliver on promises and a staggering 2.8 times more likely to stay motivated when they can bring their authentic selves to work. This highlights the crucial link between fostering a culture of authenticity and retaining top talent in today's competitive landscape.

Earning a spot on "India's Best Companies To Work For - 2024" is a well-deserved recognition of your exceptional workplace culture.  Your focus on employee well-being, growth, and inclusivity makes you an industry leader and an inspiration to others.  Together, let's build a future filled with workplaces that unlock potential, cultivate loyalty, and foster belonging for all. This, alongside India's economic rise, will solidify the nation's position as a global leader in human potential and progress. Congratulations once again on your remarkable achievement!”

In the report on “India's Best Employers Among Nation-Builders 2024,” 84% of employees take pride in their work, job, and organization. Among 1.9L+ employees at Nation[1] Builders who are 25 years old or younger, 79% say they are satisfied with their workplace. Furthermore, 88% of employees at Nation Builders are proud to tell others where they work.

Also, Great Place To Work India has recognized India's Best Workplaces™ since 2007. These companies serve as role models, inspiring hundreds of organizations to build and maintain exceptional workplace cultures. Since 2018, Great Place To Work has specifically honored those organizations that have been on the Best Workplaces list for 10 years or more, celebrating them as Laureates.