Colgate extends scholarship program with online learning app, BYJU's

Colgate-Palmolive India Limited, the market leader in oral care in India, launched its annual Colgate scholarship Offer. As a part of this limited-edition offer, valid till July 31, 2017, Colgate is offering more than 300 scholarships worth more than Rs. 52 lacs, to help children take small steps in fulfilling their dreams. Since its launch in 2009, Colgate’s scholarship offer has been contributing to the lives of children by giving them and their families a future to smile about. So far, the program has enabled more than 1000 Indian families, from across 100 cities, to give their children a bright future – be it in dance, sports, music, or academic educations.

The 2017 Colgate scholarship offer has more than just scholarships to offer. While purchase of the product is not mandatory to participate in the scholarship offer, those  who buy a pack of Colgate dental cream (100gm and above) also get a free one-month video tutorial subscription, worth Rs. 999 each, of BYJU’S – the education app for school students best known for its maths and science lessons. It provides effective learning programs for competitive exams like JEE, NEET, CAT, GMAT, IAS and GRE. To make education accessible for everyone, Colgate along with BYJUs has created special audio lectures for the ones who cannot access the app. 

On this occasion, Mr. Issam Bachaalani, Managing Director, Colgate-Palmolive (India) Limited said, “The Colgate scholarship offer is one of the many Colgate initiatives meant to give children and their families a future they can smile about. Since the launch of this annual program in 2009, Colgate has tried, in a small way, to impact the lives of Indian families across 100 cities. 

Commenting on this partnership, Byju Raveendran, Founder & CEO, BYJU'S said that BYJU’S  main focus is to make learning accessible, effective, engaging and personalized for everyone. The learning programs have been designed to address the gap in the way in which students learn concepts today and how it can actually be learnt. This partnership will offer the students from various backgrounds, enjoyable and effective learning experience.”