Bank of Baroda Plans To Hire Digital Marketing Agencies To Enhance Brand Identity
"Bank proposes to empanel three digital marketing agencies and these digital marketing agencies shall be responsible for digital marketing communication across various media," the lender said in a tender document inviting bids from eligible agencies.
With the help of these agencies, the bank aspires to make a digital presence on various digital platforms. The bank wants these companies to create content through campaigns, mobile-first based content, blog--articles, infographics, gifs and videos.
Bank of Baroda comes in the list of top public sector bank in the country. With over 8,400 branches and 12,000 plus ATM network across the country. Recently the bank said, it has innovated a slew of digital offerings targeted not just at the youth, but across the demographic spectrum, both in rural and urban India.
"With such innovations and improvements, bank aspires to give an impetus to its marketing efforts to develop a highly favourable brand perception from what it is today, in the process, endeavour to become the preferred choice of customers when it comes to fulfilling their needs," said the lender.
The bank is looking for a highly regarded agency. It should have at least five years of experience and if it's a start-up, at least three years. The agency should currently be a Google/Facebook partner in India and have a full-fledged office in Mumbai and shall allocate a dedicated team for the bank. The bank said it will hire the agency for three years which may be extendable further for two years.
