Advantage Club Introduces FlexBen Program Allowing Corporates To Offer Customised Employee Benefits

Advantage Club has recently launched the Wellness FlexBen Program for corporates, enabling them to provide customised benefits to employees with selective usage options. Since its launch, Advantage Club has helped more than 1 million employees with its Flexible Benefits program.

Flexible programs provide employees with the power of choice while ensuring that compliance of spend is maintained. The Wellness Flexben Program is a custom-curated Flexible Benefits wallet that allows employees to redeem points that are allocated by the corporates on brands in categories like Medical Wellness, Fitness, Financial wellness, Mental wellness etc. Concept of Flexben is getting extended in other use cases like Learning and development, Paid time off exchanges, Family benefits including parental insurance. Advantage Club has seen adoption among 90%+ employees in corporates where they have launched FlexBen. Considering the program's early success, Advantage Club plans to grow it further by 200% by the end of 2022.

According to Advantage Club’s Co-Founder and COO Smiti Bhatt Deorah, “Many organisations are now looking at options to provide greater flexibility around employee benefits. A well-thought flexible benefits program has proven to be an effective factor for increasing employee engagement, higher productivity, and performance. It also facilitates in attaining an improved organisational culture, and a strengthened employer brand. With the possibility of achieving such impactful results, the rise of flexible benefits over traditional benefits is expected in the coming years”.

In recent years, flexible benefits programs have garnered much attention among employers and employees. From an employee’s perspective, it makes them feel special that the organisation they are working for has provided such curated benefits for their well-being. Whereas employers don't have to struggle to create an ideal plan to appease every employee when offering flexible benefits. Instead, they can empower employees to make the decision by themselves, ensuring that they receive the benefits that will best serve their needs in terms of health, finances, and personal and professional goals.