80% Corporates Providing Employees Choice Between Digital And Physical Gifts: Advantage Club Report

Advantage Club has recently highlighted in its report the increasing inclination of organisations to invest in hybrid gifts – both digital and physical for their employees and partners. The change in employers' approach reflects the changing needs of employees post-pandemic focusing on choice and convenience at work.

As per the report by Advantage Club, about 80% of corporates are giving employees an option to choose between digital and physical gifts for Diwali 2022.  This year employees' well-being is a priority with dominating themes of personalisation, concern, care and fostering a stronger bond between the organisation and all its stakeholders.

Currently, many employees are working in a hybrid set-up or work-from-home model which has necessitated the need to offer choice and convenience. With platform-led gifting approach, employees have the freedom to use or encash them as per their personal requirements and about 70% of employees prefer choosing digital gifts during diwali.

In tandem with this upcoming trend, Advantage Club also brings forth flexible benefits offerings and gift cards. Flexible Advantage points - a feature provided on Advantage Club app makes up 70% of all presents given on the platform through which an employee may redeem from a carefully chosen marketplace. Digital gifts usually have high takers as it allows one to enjoy the flexibility and the wide range of options available while redeeming them.

The market for digital gifts is primarily driven by the increase in online shopping/internet purchasing, coupled with changing employee preferences. Hence the demand for digital gifts is expected to be on positive growth in the coming years.

Sharing his insights,  Sourabh Deorah, Co-Founder & CEO, said, “Given our two-year hiatus with the pandemic, such a shift in employees' preferences is expected. We are now dealing with individuals who are not only digital savvy but also working in a flexible environment independent of their physical presence in the office. Gifting options and adoption is reflective of that in which employees can now choose whether they want a digital gift or a physical product. The demand for such a model is up by 80%, which is a testament to employees' preferences and the change in the organisational approach to offer more flexibility and freedom”.