Yulu Brings In Divay Pranav As Director – Policy & Partnerships

India’s largest shared electric mobility and Battery-as-a-Service company, Yulu, today announced the appointment of Divay Pranav, as the Director of Policy & Partnerships. In this role, Divay’s primary responsibilities will be to strategise & build partnerships that facilitate faster adoption and greater penetration of electric mobility in general, and Yulu in particular. He will also engage with key policymakers and other stakeholders to help create a conducive policy environment for shared Electric Vehicles (EV’s) and Battery-as-a-Service (BaaS) in India.

Welcoming Divay to the company, R K Misra - Co-founder & President, Yulu, said, “We are very pleased to have Divay on board. Divay brings with him vast experience of working in the public policy space as well as for large private companies. His desire to create impact at scale finds a good fit with Yulu’s purpose & expansion plans. Electric mobility in India is at the tipping point and this is the time for all stakeholders like the policymakers, Government, Industry and Citizens to join hands to create the country’s electric future. Divay will spearhead this mandate for Yulu by building partnerships that grow the ecosystem, contribute to policy making, and influence the public awareness of EV’s.”

Expressing his happiness on joining Yulu, Divay Pranav said, “ I am excited to join Yulu and drive their Policy & Partnerships charter as it combines my passion for sustainability with my professional expertise to grow Yulu. Yulu is not only a business but has emerged as a channel for social good through its sustainable business model that caters to both shared mobility users and gig economy workers. Having actively contributed to policy making and having seen its ability to bring about change at scale, I am positively excited about the potential of right policies in bringing shared EVs mainstream.”

On his appointment, Divay further added, “Despite several favourable policy interventions from Central and State governments, shared electric mobility continues to be a challenging business domain. Shared electric mobility and Battery-as-a-Service can thrive on a shared vision and the collective actions of policymakers, manufacturers, utility providers, infrastructure companies, and the community at large. Although Yulu solutions are designed to address challenges of urban mobility in India, they have the potential to solve similar issues across the globe.”

Divay is passionate about sustainability as a subject and has worked in areas such as energy storage, clean mobility, renewable energy, circular economy and low carbon solutions. In his previous role as Lead – Strategy and Partnerships, Adani Group, he identified new investment opportunities for the company and led outreach to foreign technology/investment partners. He also worked for over 5 years in the Make-in-India mission at Invest India, the National Investment Promotion and Facilitation agency of the Government of India, set up under the Ministry of Commerce and Industries.

At Invest India, he led the Urban Development and Real Estate practice and did extensive work in policy advocacy, investment promotion and facilitation, and cross-border partnerships. Here Divay actively worked with ministries in the Central and State governments to facilitate investments across India, and facilitated over 20 manufacturing projects with potential capital expenditure of more than US$8 billion across several states in India. His Facilitation Case was recognized as the best investment facilitation effort by an investment promotion agency in South, East Asia and Oceania Region by the Ministry of Economy of UAE in 2016.

Divay has also authored articles in several leading industry publications on industrial real estate, evolving energy landscape and legal requirements for investing in India targeting foreign direct investments in the country. He last contributed two papers for a book published by Routledge UK titled “Tailspin — The Politics of India-China Economic Relations” in 2022.