The world’s unique networking platform that helps Brands, Distributors and Retailers to Connect, Promote and Transact between themselves and directly with their Customers, Netree has registered service revenue growth of 365 per cent in FY 2017-18. The start-up company is planning to expand its business nationally by establishing a strong connect between brands, retailers, and consumer connect and feedback mechanism. ‘Connect, promote, and transact’ is the guiding mantra of the company for brands, distributors, and retailers.
Speaking on the growth, Desi Valli, founder, and CEO, Netree, said, “The FY 2017-18, has been a good year for us. We are already associated to service 5 large number of brands in India, including Procter & Gamble, ITC, Hatsun, etc. In the next 12 to 18 months we will be expanding to cover 500,000 retailers from the existing 13,000 plus retailers. The platform like ours is important for the success of brands and manufacturers, as they do not have any access to information regarding either their inventory beyond the primary point, or their direct customers.”
Further, Desi said, “Our incredible eco-system connects the retailers to their distributors and distributors to their manufacturers in real time, while reducing time and pain in channel engagement. The technology interface facilitates brands with the details of inventory and data about the customer-shopping patterns and behaviour.” Our aim is that the consumer gets the direct benefit of the promotional schemes as given by brands time to time, he added.
Desi added, “With 14 million registered retailers and 20 million unregistered retailers, 93 per cent of India’s 850 billion retail markets is controlled by small and medium retailers. This gives us a great opportunity to engage with the retail businesses, to improve on their profitability. With the global retail majors getting ready to spread wings in India, Netree spots a huge opportunity and scope.” Global giants such as Walmart, Amazon, and Alibaba, etc are aggressively doing their ground work to expand their respective businesses in India.
Netree has built a mobile, cloud-based, all in one networking platform that helps all stake holders to connect, promote and transact with one or more stakeholders like suppliers and customers.