Brand Guide Mantra For Organisations Planning To Downsize
Layoffs are stressful for everyone involved. No matter how much you prepare, workforce transformations will always be a shock to organizational systems. The more an organization is prepared to communicate, help employees find and transition to new jobs, and provide support to remaining employees, the lesser a toll the restructure will take on individuals, company culture, and the employer brand.
It’s easy to point fingers when companies fall prey to tactical blunders—but it often happens with organizations that try to conduct layoffs without expert guidance and support from a qualified business partner. Among the pitfalls of delivering impact notifications is the tendency to be overly instructional to impacted employees and making excuses or promises you can’t keep.
Because “doing the right thing” by employees is often top of mind for small and medium business owners and managers, we’ve compiled a list of 8 ways to take care of your employees following an impact that won’t result in tactical errors.
BUILD A BUSINESS CASE
During the time of letting go of employees, chances are, you’ve done everything else to reduce spending and cut costs across the business. Hence, it is of utmost importance to create a business case through which you can constantly communicate the purpose of the downsizing event at every phase of the process. This case should include sequential communication like notifications, general internal and external announcements, and notices to employees. Such a concise business case will help you to explain why a layoff was necessary without making excuses or laying blame within the organization. When communication is transparent and consistent, employees are more likely to less criticize your actions.
HOST MANAGER NOTIFICATION TRAININGS
Managers and business leaders need to understand their role during an Impact. In such a situation, partnering with a third-party outplacement service provider will help HR and functional leaders understand their roles and ensure that the messaging is consistent throughout the organization. Even if you’re only going to let go of a few employees, manager notification training can help those who will be delivering the message understand the importance of following best practices and legal guidelines.
No matter which side of the layoff a person is on, it’s an emotional experience. Receiving training prior to the event helps your management team prepare emotionally for the event and deliver the message with empathy and understanding while remaining on message.
Everyone has distinct roles during an impact whether they are managers, human resource business partners (HRBPs), or benefits providers. A successful transition requires all groups to support employees in unison. Getting everyone together before the event will greatly help in building the synergy between leaders.
PLAN AND PREPARE EMOTIONALLY
It’s normal to feel a wide range of emotions when facing a layoff. Sadness, guilt, fear, anxiety, confusion, cynicism, embarrassment, and resentment are all on the spectrum of normal. As we tell managers during manager notification training (MNT), it’s normal and expected that you would have an emotional reaction to the event. Acknowledge these feelings and try talking it out with other managers or HR professionals in the organization. The more you can do to process and feel your own emotions prior to the event, the more empathetic you can act toward impacted and retained employees.
ASSEMBLE A TRANSITION TEAM
Enlist the heads of different departments such as HR, finance, legal and others as well as the heads of departments impacted by the reduction together and set up a ‘team’ that is driven by a project manager. Outside the organization, it is also wise to connect with legal counsel and employment attorneys who are experts in handling workforce reductions. Of course, you’ll want to have already established a partnership with a contemporary outplacement services provider who can provide the best high-tech and high-touch solutions. The size and scope of your external team should depend on the percentage and level of employees affected by the reduction.
NO APOLOGIES, ONLY APPRECIATION
When you communicate to employees news that they are going to be laid off, it is important to demonstrate empathy, care, and kindness. Express appreciation for what your employees have contributed to the team during their tenure but do not apologize for having to let them go. Take them through the business reasons for the impact and calmly, non-defensively reiterate the rationale for having to take this step. Most of all, lend a listening ear to your employees’ points of view.
To conclude, while it is important for organizations to follow the above steps to ensure the entire layoff process takes place smoothly and transparently, it also makes sense to partner with a third party outplacement service provider. These experts not only help employees who are let go in landing another job but can also ensure they are 100 percent sure about the profile they are accepting prior to taking it up.
