In a small candid conversation with BW People, Saurbhi Joshi GM HR, Bacardi India Private limited shares how she feels the brand has grown over the years, its popularity in India and how it has transformed the face of Human Resource Management.A snippet from her interview:
Bacardi which is becoming increasingly popular in India. Itis amongst the fastest growing international spirits company in India. We are inculcating founder’s philosophy to create a future ready organisation while being rooted to their legacy.
With exciting growth opportunity and continuous investment for long-term growth, Bacardi India has transformed the face of human resource management to become a hub for growing and developing talent thereby nurturing careers. With a 155 year old legacy, Bacardi has built an exciting brand portfolio enticing to the millennial and Gen Z recruits. At the organization, the average age of the workforce is 37 years constituting 55 percent millennials, with a culture focusing on encouraging entrepreneurship, also known as ‘Founder’s Mentality’. Learning & development, mentoring, and building a great place to work, are key aspects of investment that allow employees to fully develop their potential and access immense opportunities through the advanced development platforms at Bacardi.
Bacardi’s flagship learning and development program ‘Bacardi Ready’ has helped to attain top-tier performance and make the organization a great place to work. The emphasis is now on identifying leaders of tomorrow and providing them with the best available development opportunities.