Infilect Announces Amisha Sethi As The VP Of Global Marketing

Infilect onboards Amisha Sethi as their VP of global marketing to drive their global expansion and business growth.

Amisha is an award-winning marketing leader and comes with extensive experience over two decades in global marketing and brand strategy. She has worked with leading companies such as Locus Inc, BlackBerry Smartphones, AirAsia, Airtel and Frrole. She is an author and also the winner of Mrs India Worldwide 2021. She will now lead marketing and branding initiatives for Infilect technologies and drive their efforts in global expansion.

Infilect technologies, a Bengaluru-based retail visual intelligence organization, is leading the change and empowering top CPG brands with real-time image analytics that help optimize in-store retail execution and boost per-store sales and marketing ROI. Infilect aims to digitally transform retail merchandising and store audits through cutting-edge Image Recognition and Artificial Intelligence technology to provide CPG leaders with the most accurate, real-time & actionable retail insights.

“We are very excited to have Amisha as an integral part of our marketing arsenal. Infilect is at a high growth phase and we want to establish ourselves as a trsuted Image Recognition partner by building a credible brand in India as well as international markets. We intend to do that with clarity, authenticity and style! I am more than confident that Amisha with her multifaceted experience, will put the thrusters on our marketing engine and transform Infilect into a world-class and admired brand in the retail-technology space. I extend a warm welcome to Amisha and look forward to building a high quality and high energy global marketing team”, says Anand Prabhu Subramanian, Co-founder and CEO at Infilect.

There is an unprecedented acceleration in AI-tech adoption by CPG brands post-pandemic. Many challenges rocked every CPG manufacturer’s boats during this period owing to logistic & demand disruptions, leaving many business & operations leaders no visibility into what is happening inside stores.

“Retail-tech is an exciting and evolving arena that is growing at an unprecedented rate like never before. I am super excited about the work Infilect has been doing globally and the value creation it has to offer for retail businesses today. It is my honour to be a part of this stellar and growing team and believe that I can add real value by contributing to the best of my abilities. Looking forward to a fantastic growth together.”, adds Amisha Sethi.

Infilect as an organization has always believed in the power of multidimensional people who can bring creativity to problem-solving or set up a simple and effective process

that enables the organization to function with finesse. Infilect has made significant hires across sales growth, marketing, customer success and people experience teams who come from diverse backgrounds and carry the ability to lead teams with compassion, and confidence and encourage creative and ingenious thought processes. This belief came from the very founders who delved from being credible technocrats to leading a world-class team in the greenfield of the AI-retail tech domain. Amisha’s hire comes with a mix of seasoned experience in B2B marketing along with a raw passion for glamour and fashion