Career Queries Surge By 50-60% During Appraisal Season
As April marks the onset of the annual appraisal season in many Indian companies, employees across the nation are eagerly anticipating salary hikes, promotions, and career growth opportunities. In this crucial time of professional evaluation, individuals often turn to astrology and other forms of divination for insights into their career prospects. A recent analysis conducted by Astroyogi, the leading digital astrology platform, sheds light on the prevalent career-related inquiries during this period.
Statistics reveal a remarkable surge in career-related consultations in March and April, recording a 50-60 per cent increase compared to other times of the year. Among the industries seeking the most guidance during appraisal season, the IT and corporate sectors take centre stage, reflecting the aspirations and ambitions of the country's workforce.
Geographically, major metropolitan hubs such as Bangalore, Delhi, Mumbai, and Hyderabad emerge as hotspots for career-related consultations during the appraisal season. With Bangalore leading the pack at 60 per cent, closely followed by Delhi at 50 per cent, and Mumbai and Hyderabad at 40 per cent each, these cities showcase the heightened focus individuals place on their career trajectories during this period.
Despite the evolving landscape of career aspirations, Astroyogi notes a consistent pattern in the types of questions asked compared to previous years. Job changes, salary increments and promotions continue to top the list, reflecting the enduring quest for advancement in the professional realm. Emerging patterns also reveal a growing inclination towards industry transitions (95%) and following one's passion (5%), indicating a shift towards fulfilling and purpose-driven career trajectories. Moreover, this period witnesses a spike in result-oriented questions, particularly from Gen Z individuals navigating board exams and career choices.
Aditya Kapoor, COO, Astroyogi said, “Our data reveals the deep-rooted faith professionals across India place in astrology during the crucial appraisal season. As they navigate performance evaluations, salary negotiations, and career transitions, individuals are turning to the stars for guidance. At Astroyogi, we are committed to providing that reassuring voice, offering insights to help them make informed decisions. This period is a testament to the workforce's drive for growth and the role astrology plays in shaping career decisions and aspirations.”
Reflecting on the gender distribution of queries, Astroyogi's data reveals a ratio of 70:30, with 70 per cent of inquiries originating from men and 30 per cent from women. Interestingly, it's the GenZ cohort that dominates the inquiries during this period, representing 90-95 per cent of the total consultations. Live sessions stand as their preferred mode of consultation, with Tarot readings and Vedic astrology accounting for 60 per cent and 40 per cent of queries respectively.
