WoodenStreet Aims To Generate Over 100 Jobs; Set To Expand In Tier-II Cities
Furniture brand WoodenStreet plans to expand its physical presence by opening more than 20 stores, including 12 in tier-II cities, by July next year with an investment of Rs 8-10 crore, the company said on Thursday. Currently, the company has over 25 experience stores across the country.
"The company is planning to expand its physical presence across the country by adding over 20 experience stores in the next 12 months with an investment of Rs 8-10 crore. Of this, around 12 are expected to be in tier II cities," the company said in a statement.
The company also stated that about 30 per cent of its clients during the lockdown were from tier-II cities, which has motivated WoodenStreet to invest and expand its presence in smaller cities.
The uncertain times of the pandemic have been rewarding for the presence of WoodenStreet. 30% of clients that the brand served in the lockdown came from tier 2 cities, which has motivated the brand to invest & expand. The plan is to open 20+ stores spread across 10+ tier 2 cities in the upcoming 12 months. The area for each of these experience stores will be spread across 2500-3000 sq. ft. so that there is enough space to give the consumer an experience without compromising the COVID guidelines.
The brand is all set to inaugurate 4 new smart stores in cities like Chandigarh, Lucknow, Ranchi & Nagpur, respectively. These stores will be technologically advanced, bringing virtual reality to the stores, which will enable the consumers to visualize their homes while they shop for their furniture. With this expansion, the brand aims to generate 100+ job opportunities for the citizens.
Lokendra Singh Ranawat, CEO WoodenStreet expressed his vision and details about the expansion, “The tier 2 city market has been the backbone of the industry. So far, our experience in cities like Jaipur, Ahmedabad, Indore, Agartala & Kochi has been nothing short of amazing. We have designed an exclusive range of products that are highly in-demand in the tier 2 cities & we believe our customers from these parts of the country will love what we have in store”.
