Probus Strengthens Focus On Rural Insurance With Dr. Ajay Verma's Appointment

 Probus, one of India’s leading InsurTech platforms, is pleased to announce the appointment of Dr. Ajay Verma as the Head of Rural and Agriculture Insurance. This pivotal addition to Probus’ leadership team reflects their unwavering commitment to advancing insurance solutions in underserved sectors. With nearly four decades of experience in agricultural and rural-focused insurance products—including crop insurance, microinsurance etc. —Dr. Verma will be instrumental in expanding Probus's offerings in these vital sectors.

Dr. Verma's extensive background includes leadership roles in major insurance projects at Oriental Insurance and Future Generali, as well as contributions to global initiatives such as a Swiss Government project on disaster insurance. His expertise spans Business Relationship Management, Risk Management, Reinsurance, and strategic leadership, positioning him to drive transformative solutions in the insurance landscape.

Rakesh Goyal, Director at Probus, commented on the appointment, stating, “Dr. Verma’s deep-rooted understanding of rural and agricultural insurance, combined with his extensive experience, makes him the ideal candidate to propel our mission of extending insurance coverage to underserved regions. We are confident that under his leadership, Probus is poised to embark on a new chapter in rural insurance, transforming lives and strengthening communities.”

"As I step into my new role, my vision is to enhance the accessibility and affordability of insurance products for rural communities across India. My goal is to make insurance products and trusted services available to those living in rural and remote areas. This will not only improve their financial well-being but also drive Probus's profitable growth trajectory," Dr. Verma shared.

With this key appointment, Probus reinforces its leadership team, having recently welcomed a new Chief Technology Officer. This strategic move positions the company to lead innovation and growth in the insurance sector.