Aiming to empower and create a level playing field for all job seekers across industries, this year, Apna facilitated 56 million job applications across blue, grey, and white collar sectors for 2.1 lakh SMBs and 400 enterprises. This surge has driven remarkable growth, with the total user base on the platform reaching 51 million and aims to enable 3x more businesses by FY25.
The company also recorded a 42 per cent jump in its total recruiter base in 2023. As a trusted partner for SMBs and enterprises in India, apna.co helps them find skilled employees. Over the last year, Apna has been helping India’s leading enterprises like Swiggy, Axis Bank, Paytm, Kotak Mahindra Bank, Blinkit, Reliance Jio, Zepto, Aditya Birla Capital, Apollo Pharmacy and many more to solve their hiring needs. The platform's user-friendly interface and extensive user base simplify the hiring process, offering employers access to a diverse talent of skilled professionals. As a result, businesses have witnessed streamlined recruitment processes, faster candidate placements, and increased workforce satisfaction.
Delving into the 56 million job applications, 18 per cent stemmed from jobs across blue-collar job roles, covering roles such as Delivery, Driver, Warehouse and Logistics Staff, Restaurant Staff, and Technician. 66 per cent of the applications came from the grey collar job roles mainly for Field Sales, Telesales, Telecaller/BPO, Back Office, and Data Entry. Over 16 per cent jobs applications came in White Collar roles such as Accountant, Enterprise Sales and management, Digital Marketing, HR Professionals, Teacher, Doctor, IT Support and Software.
Nirmit Parikh, Founder & CEO, Apna, said, “We are glad to see Apna becoming the platform of choice for recruiters across the country. Our mission at Apna has always been to create a one-stop platform that enables job seekers to build successful careers and professional networks.”
33 per cent of the 56 million applications were sent by females, demonstrating a significant increase in female participation in the job market. In 2023, Apna also saw 25 per cent growth in median salary of female users, surpassing the 17 per cent increase observed among male users. Interestingly, Apna saw 25 per cent growth in median salary for jobs posted in T3 cities, while T1 cities saw 14 per cent growth in median salary - indicating a growing demand for talent and rising salaries in T3 cities.
Talking about the breadth of applications, he further added, “This reinforces our unwavering commitment to providing equal opportunities across the entire professional spectrum, spanning from blue-collar to white-collar professionals. The lines between blue, grey and white collar need to be even more blurred and Apna wants to play a significant role in making this happen. Today Apna has evolved beyond being just a platform. It’s a movement.”
In the past year, Apna has collaborated with partners such as Vi, Generation India Foundation, DGR Ministry of Defence team, NSDC, and Swiggy. The platform is accessible across 600+ Indian cities.